We grow,
when you grow.
Marketing should cost what it actually costs to do well, and less of your revenue the bigger that revenue gets. Our pricing is built around two truths held at once.
Most of what looks like our fee is your own media budget.
At almost every revenue level, the biggest line in your marketing spend is what you're already putting into Meta, Google, and the rest. We don't add to that pool. We just make sure it's pointed the right way.
Where the percentage actually goes
Two layers, stacked as a share of revenue: your own media spend, and our fee on top of it.
At the smallest end, our fixed fee is genuinely the larger line — that's the cost of a real strategist showing up every month, not a growth-hacking trick. It shrinks fast from there, and by the time you're a few crore in, your own media spend is doing most of the work.
Our media fee falls as your ad spend grows
If you want Kognis running your paid media end-to-end, we take a percentage of what you spend on it, not what you earn. That percentage declines the more you spend.
If you already have a media partner you trust, this component is zero, and the first two pieces of our pricing stay exactly the same.
Three parts. Each does one job.
Fixed monthly retainer
The strategist's time, the operating cadence, the monthly reviews, the content rhythm — the cost of running a serious marketing operation. It steps up gently as your business grows, because bigger businesses need more touchpoints, not because we charge more for the same work.
Growth share
A small, single-digit share of the revenue you grow this year, reset every January. We're not asking for a slice of the business you already built, only what we help you add on top of it. When you grow faster, we earn more. When you don't, we don't.
Media management
Optional. If you want us running your paid media end-to-end — Meta, Google, LinkedIn, programmatic — we take a small share of that spend. Already have a media partner you trust? This component is zero, and the rest stays exactly the same.
The same shape reads differently depending on where you stand.
That range feels large because at this stage, it is. Most of it is still your own media spend — we don't add much to it, we just spend it better. What we do add is a fixed fee that reflects what a real strategist's time actually costs. There's no version of a serious marketing operation that runs on a rounding error. The rate falls fast from here: by ₹5 Cr you're already closer to 10%.
Settles into single digits by the top of this band. Comfortable territory by most benchmarks. This is also the stage where a lot of businesses are running marketing in pieces — a freelance designer here, an ad agency there — and pulling it under one strategic roof usually pays for itself just from the duplication it removes.
Total marketing keeps dropping, and our own share of it shrinks to a couple of percentage points at most. That's well under the cost of one senior in-house marketing hire. You're paying for the senior layer of what a full internal team would cost, without the hiring cycle or the management overhead.
Our own share sits under one percent of revenue. At this scale, a small lift in topline is worth many times the entire annual marketing spend. The conversation stops being about what marketing costs. It becomes about what the wrong strategy costs.
Sometimes you just need one thing done well.
Fixed-scope work priced separately from the retainer — a project, a sprint, a day rate. First-cut ranges for discussion, not a locked rate card.
| Category | Examples | Range |
|---|---|---|
| Build | Website, landing pages, e-commerce setup | ₹1.5 – 15 L |
| Systems | CRM audit + setup, martech stack, attribution dashboard | ₹2 – 6 L |
| Production | Photo/video shoots, volume content | ₹1.5 – 4 L / day |
| Technical | SEO audit + migration, analytics instrumentation | ₹1.5 – 5 L |
| People | Team training, sales enablement collateral | ₹75K – 1.5 L / day |
| Ad-hoc | Strategy sprints, launch or event management | ₹2 – 6 L |
| Passthrough | Tool subscriptions, PR or influencer fees | Cost + 10–15% |
Indicative ranges. Final scope and price always come from a conversation, not this table.
Not our lane
- Product or packaging design
- Pure production with no strategy attached
- One-off logo or naming work outside a brand engagement
- Performance media buying in isolation
Guiding, not owning execution
Sometimes you don't need us to run the work, you need someone to keep the partner who already is honest. We sit alongside your existing team or agency and hold the strategy to account, without taking over delivery.
Hours scale with the account. Attention doesn't.
The hours we put into your business scale with its size — a ₹2 Cr engagement doesn't need the same volume of touchpoints as a ₹100 Cr one, and our fee reflects that honestly. What doesn't scale is attention. We run a small portfolio of businesses we know closely, not a queue we rotate through. A founder on our smallest retainer gets the same depth of thinking as one on our largest. The output differs. The attention doesn't.
You pay less per rupee as you grow. We earn more in absolute terms as you grow.
The math points both of us in the same direction. That's what growing together actually means.
Share your business challenge →Start smaller, with one engagement.
Three fixed-scope ways in.
Sector Snapshot
A strategic map of where you stand in the competitive landscape — white spaces, and the growth directions worth taking.
Brand Architecture
A brand audit built around your customer — sharper briefs, a clearer message, a content calendar that tracks your category.
GTM & Growth
A launch plan covering the full distance — creative strategy, media, funnel metrics, and CRM setup.